NEU! CCE_Business Economics 2011 - elearning - Einstieg jederzeit möglich - Sprache englisch

Kursbeschreibung


Welcome to the course Business Economics. The contents of the course are as follows, changes may occur:

  • General introduction (investment decisions and finance, balance sheet, profit & loss statement)
  • Strategic Management (mission, vision and objectives of an organization, policies and plans, tools)
  • Marketing & Sales (market research, selling products and services, techniques etc.)
  • Corporate Finance & Controlling (corporate value, key performance indicators, balanced scorecards)
Technical requirements to use the e-learning material: High-speed Internet access (DSL), web browser (Mozilla Firefox or Internet Explorer, don't forget flash plugin), computer with sound card.

In case of any questions, please contact me: gabriele.schaefer@hs-heilbronn.de


Kursziel

Kursdauer

5 Tag(e)

Preis

kostenfrei
ZurückVorwärts

Kursinhalt

BeschreibungZiel
Lesson 1: General introduction

This lesson gives you a first insight into the world of business economics - terms and definitions you will need to comprehend advanced concepts at a later point in time.
Lesson 2: Strategic Management
Lesson 3: Marketing and Sales
Lesson 4: Corporate Finance and Controlling